Pushy or Present?

“Pushy Mothers’ is a national organisation that started around Newcastle and aims to help young mothers to get or stay fit and well. It’s a great idea and a great name . . . or is it?

We’re working on our first sales strategy and really need to ‘get out there and sell’. But we’re terrified of looking ‘pushy’, especially in yoga circles. I’ve looked it up and the definition of ‘pushy’ is ‘excessively or unpleasantly self-assertive or ambitious’. No. We definitely don’t want to be that.  And yet, when we read all the sales and marketing ‘stuff’ that’s what we need to be if we’re to survive in this terribly competitive environment.  Is it easier to be pushy online?  We could get some lead management software to turn contacts into ‘hot prospects’ (?!) but doesn’t that mean pestering the virtual life out of people until they simply unsubscribe?  Still, then, we’re struggling with the balance between that which we (think we) can control and the the influences of the wider world.  Is it enough just to be present?  To be there?  Will business come to us when we’re ready? Or do we have to push with all the resistance that implies?